Our Story

Naturola was born from a simple but powerful belief: self-care is self-love — and when we honor it, our health thrives.

For years, Dr. Sow didn’t know how to truly care for her hair. At 18, she made the brave decision to cut it all off and stop wearing wigs. However, her self-esteem was at its lowest — she even took her driver’s license photo wearing a scarf, feeling like she had lost a part of herself. She felt like a boy. But deep down, she knew her journey was only beginning.

As Dr. Sow started learning her hair, discovering her curl pattern, and experimenting with products, she realized something shocking: many of the products on the market weren’t designed for curly textures to flourish — and worse, some were harmful.

By the age of 20, her hair was thriving — full, strong, and beautiful. Around this time, she began chiropractic school and was introduced to the power of the nervous system. That’s when everything clicked. Though she had been formulating products since going natural, she now understood the deeper connection: our hair health is profoundly tied to our nervous system and overall well-being.

She wanted to create products that felt restorative — not just for her hair, but for her whole body. That realization inspired the creation of Naturola.

More Than Haircare

Naturola is more than just products on a shelf. It’s a movement toward mindful beauty — where every wash, treatment, and self-care ritual helps you feel more grounded, balanced, and whole.

We believe that when the body feels safe and the nervous system is in balance, your natural beauty shines effortlessly.

From Passion to Purpose

What started as a personal search for self-love has grown into a brand dedicated to helping others reconnect with themselves — through the simple act of caring for their hair.

This is our story, but it’s also yours. Because every time you choose Naturola, you’re choosing more than haircare. You’re choosing healing, balance, and beauty that begins within — allowing you to truly flourish.