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VALUED Hair CARE

Curated collection of clean, effective products for every curl type and hair need.

All Products
Cleansers
Stylers
Conditioners
Clay Mask Clay Mask
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Clay Mask
$20.00
Deep Conditioner Deep Conditioner
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Deep Conditioner
$25.00
    • Deep cleansing: Clay masks absorb dirt, oil, and impurities from deep within the pores.

    • Oil control: Clay (especially bentonite or kaolin) absorbs excess sebum, without overly drying hair.

    • Exfoliation: As the mask dries and is removed, it gently exfoliates the skin.

    • Pore Minimizing Appearance: By tightening the skin and removing impurities, clay masks can reduce the appearance of large pores.

    • Curl Definition & Skin Healing: Not only does this clay mask help define your natural curl pattern, but it also promotes skin rejuvenation - as it is also very gentle to use on the skin.

  • On detangled strands, with fingers, thoroughly apply mixture to scalp & strands of hair. Rinse thoroughly after a minimum of 20 minutes in hair.

    • Intense Hydration: Deep conditioners are rich in moisturizing ingredients that penetrate the hair shaft.

    • Strengthens Hair: Infused with proteins and amino acids that help rebuild weak or broken hair strands.

    • Improves Shine & Softness: Seals the cuticle, making hair appear smoother, shinier, and more manageable.

    • Enhances Curl Definition: Hydration helps curls clump together and retain shape.

    • Reduces Frizz & Easier to Detangle: Moisturised hair is less prone to frizz and flyaways, improving overall softness & manageability.

    • Scalp Health: Our ingredients that soothe and hydrate the scalp, helping with overall flakiness & itchiness.

  • On clean, damp hair, thoroughly apply deep conditioner along hair shaft. Sit under a dryer for 20-30 minutes with a cap. Rinse accordingly.

Hair Growth Oil Hair Growth Oil
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Hair Growth Oil
$15.00
Detangling Mask Detangling Mask
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Detangling Mask
$25.00
    • Stimulates hair growth by increasing blood circulation to the scalp

    • Nourishes hair follicles with essential nutrients and vitamins

    • Strengthens hair strands, reducing breakage and split ends

    • Moisturizes the scalp, preventing dryness and flakiness

    • Reduces hair fall by improving scalp health

    • Improves hair thickness and volume over time

    • Fights dandruff and other scalp infections

    • Adds shine and smoothness to dull or frizzy hair

    • Protects against damage from heat styling and harsh weather

    • Reduces split ends when used regularly on the ends

    • Helps maintain scalp pH and oil balance

    • Promotes longer hair retention by strengthening roots and preventing early shedding

  • Apply a few drops of oil directly to your scalp using your fingertips or a dropper. Gently massage in circular motions for 5–10 minutes to stimulate blood flow. Distribute the oil down to the length and ends of your hair. Oil can be heated as well for a hot oil treatment.

    • Loosens knots and tangles easily, reducing time spent combing

    • Minimizes breakage and split ends during detangling

    • Deeply hydrates dry or brittle hair for improved elasticity

    • Makes hair smoother and softer, improving manageability

    • Reduces frizz and flyaways by sealing the hair cuticle

    • Improves slip, allowing combs and brushes to glide through hair

    • Strengthens hair with added nutrients like keratin, proteins, or oils

    • Protects hair from damage caused by pulling or tugging

    • Enhances shine and silkiness for a healthier appearance

    • Safe for all hair types, especially curly, coily, or textured hair

    • Prepares hair for styling, making it easier to handle post-wash

  • Divide your hair into sections (especially if it’s thick or curly). Apply the mask generously from mid-length to ends. Use your fingers to distribute and start loosening tangles.

Leave-in Conditioner Leave-in Conditioner
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Leave-in Conditioner
$18.00
Conditioner Conditioner
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Conditioner
$20.00
    • Locks in lasting moisture & softness

    • Makes detangling easier, reducing breakage

    • Helps control frizz & flyaways

    • Protects against heat, sun, and environmental damage

    • Leaves hair smooth, shiny, and manageable

  • Apply leave-in conditioner to clean, damp hair, focusing on the mid-lengths and ends. Distribute evenly with your fingers or a wide-tooth comb, then style as desired—no rinsing needed.

    • Moisturizes hair and prevents dryness

    • Smooths the hair cuticle, making hair feel softer and silkier

    • Reduces frizz and flyaways

    • Improves manageability, making detangling easier

    • Adds shine and enhances overall appearance

    • Helps prevent breakage by strengthening and protecting strands

    • Protects hair from damage caused by styling tools and environmental stress

    • Reduces split ends with regular use

    • Balances hair porosity, especially after shampooing

    • Improves elasticity, reducing the chance of snapping during brushing or styling

  • Squeeze out excess water from your hair. Apply conditioner from mid-length to ends. Use fingers to evenly distribute it through your hair. Conditioner can be left on hair for 1-3 minutes.

Styling Butter Styling Butter
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Styling Butter
$12.00
    • Deeply moisturizes and nourishes dry, coarse, or curly hair

    • Seals in moisture to prevent dryness and brittleness

    • Softens hair, making it smoother and easier to manage

    • Reduces frizz and flyaways by smoothing the hair cuticle

    • Protects hair from damage caused by heat, cold, and environmental factors

    • Strengthens hair with vitamins and fatty acids

    • Helps repair split ends and prevents breakage

    • Improves elasticity, reducing hair snapping during styling

    • Promotes healthy scalp by providing soothing hydration

    • Enhances natural shine without making hair greasy

    • Great for styling and twist-outs in textured or natural hair

    • Can be used as a sealant after applying leave-in conditioner

  • On freshly washed hair, apply butter to style natural hair. This butter is intended to use on wet hair and for damp hairstyles.

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What's included:

✰ Early access to hair care products

Exclusive early access to hair products prior to public release

✰ Expert consultations with certified hair specialists

✰ 24/7 access to our comprehensive hair care curriculum

✰ Private community forum with others sharing resources

✰ Personalized hair care routine recommendations

  • Naturola is a natural hair care platform founded by Dr. Olayemi Sowemimo, a chiropractor specializing in the nervous system. It’s designed to enhance and define curl patterns while supporting overall health with clean, safe ingredients.

  • Unlike many hair products on the market, Naturola is built on the principle that what you put on your hair also impacts your body. Our formulas are made with natural, nourishing ingredients that are gentle on the scalp and safe for the nervous system—no harsh chemicals, no toxins.

  • Your nervous system controls stress, blood flow, and healing—all of which affect your hair. High stress or toxic ingredients can disrupt your nervous system, leading to issues like shedding, thinning, or slow growth. By using safe, natural ingredients, Naturola supports both your curls and your body’s overall balance.

  • Naturola is designed for all curl types, from loose waves to tight coils. Our products are especially formulated for individuals with textured, curly, and natural hair who want to embrace their authentic look without compromising health.

Q&A w/ the Doc